iDevie
August 2021
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Super App in Singapore & SEA

Grab offers a bunch of very interesting features through its app and it seems to be growing at breakneck speed to establish itself as one of the most dominating platforms in the SEA region.

In Singapore at least, Grab seems to be offering:

  1. Food & Beverages
  2. Grocery and daily needs (Mart)
  3. Door to door parcel delivery
  4. Private Cab (Transport)
  5. Insurance
  6. Prepaid recharge
  7. Period Subscriptions (example — Boba tea subscription)
  8. Movie & Event (Tickets)
  9. Hotel Bookings through 3rd party partners

Users of Grab

Since Grab is trying to cast a wide net, it was simpler to recruit interview subjects for different persona user groups.

Project Summary

Key deliverables

  • Current App map
  • New user flow
  • Wireframes
  • Clickable prototype

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