Change with design

Change is a fundamental aspect of the human experience, yet each change is a unique journey. In today’s fast-paced business world, traditional change management often relies on standardized tools and templates, primarily aiming to drive people to adopt change rather than adapt, which should be at the core of any transformation.

However, in my experience working with management consultancies and clients, I consistently encounter requests for deliverables in the form of best practices or guidelines to navigate the change management process. Hidden within these playbooks and standardized assessments lies an assumption that change follows a linear and systematic path. It presupposes that even in the face of a complex equation, one can simply follow a set order of operations and arrive at the correct answer.

But here’s the issue: these “guidelines” often miss the mark. Change is not just about adopting new tools or modernizing processes. Treating it as a linear process often disconnects individuals from the real essence of change.

Change management focus needs to shift from organizational goals to individual desires, fostering collaborative and effective change.

Before embarking on the transformation journey, it is crucial to grasp the fundamental factors that underlie successful change. These factors, often referred to as the 5 “C”s — Culture, Communication, Courage, Conviction, and Compassion, serve as the foundation of effective change management.

A image that shows the 5 pillars of change managment; Culture, Conviction, Compassion, Communication, Courage
The 5 pillars of change management. Source HBR — Everything starts with trust
  • Culture: Culture sets the tone for how change is embraced within an organization, shaping its very identity.
  • Communication: Effective communication ensures that every individual is aligned on the path of change, fostering a collective sense of purpose.
  • Courage: Courage serves as the…
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