Apple’s miss, blurry creativity, Figma file org, value of tokens

Published in

3 min read

10 hours ago

“Last week, at Apple’s annual launch event, we were treated to what is now a common sight: an array of dazzling, shiny new pieces of hardware. The new iPhone Pro treats us to the slickest-looking shell to ever wrap a smartphone. The Apple Watch looks better than ever with new (definitely-not-leather™) bands. More exciting for us software developers were the interfaces we saw introduced, ones not even mentioned at WWDC. For the iPhone, it was the new action button. For the Apple Watch, it was the new Double Tap, something that allows one to trigger any arbitrary action with a flick of the wrist.

It looks shiny.

It looks fun.

It all looks so nice…

…but it’s also useless.”

The missing link in Apple’s event
By Philip Grabenhorst

Categorized as UX Tagged

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