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June 2018
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Modern website optimization is the result of trends and trends of the past years, which either lost their relevance or came to the fore. It is thanks to a change in the tactics of promoting resources that search engines select the most relevant pages that deserve the attention of the user to the top positions.

Why Is It Relevant to Use Content Marketing?

Still some time ago the main tool for promotion was technical website SEO (Search Engine Optimization). Search engine optimization included the formation of the correct site structure, the arrangement of titles and tags, the correct use of keywords and the absence of technical errors in the site code. A few years ago, while performing these basic points, a site was provided with a place in the top and a stable flow of traffic.

Today, the trends have changed, and now the mainstream position is given to content marketing. This does not mean that there is a decrease in the importance of SEO in the context of today’s events, but it is not enough to conduct basic operations of technical SEO in order to get the desired place in the top position of the search engine.

Content on a Site As an Advantage

The importance of content for SEO, first of all, is predetermined by the fact that working on it, you can get an advantage over competitors. Even if you comply with all the technical requirements for the site, you can not get stunning traffic only due to compliance with technical requirements. That is why it is necessary to make content and SEO working for one goal. Let’s find out what it means in practice.

Content As a Universal Tool for Promotion

Today we can confidently state that content is a universal tool for promotion. By placing high-quality, unique content on resources, it is possible to maximally safely, efficiently promote the site to which the authorship of content is tied. With the placement of unique photo materials, pictures and illustrations, texts, notes, video, the indexing of the site are much better, and such sites attract much more targeted visitors compared to sites that are filled with copied content.

Unique Content as the Basis for Successful SEO

The availability of content is not the ultimate goal when filling out a resource. It is important to create unique and interesting content, and the user will evaluate these two factors. The uniqueness of content is a relative and elusive factor. The basis of the content is textual information which is supported by images, videos, and infographics.

Content is a unique product, which is obtained as a result of author’s intellectual work, and therefore it can be sold. Great projects, publications, and developed Internet resources such as Australian writings have at their disposal professional authors (journalists, videographers, bloggers, experts, photographers, etc.) who work for the development of resources.

If we talk about the text component of content, then its uniqueness must be confirmed by special analyzers, which means that there are no coincidences with other resources on the Internet. Speaking about the subject, the boundaries for its expansion do not exist, so everything depends on the goals for a particular web resource.

Content as a Pledge to Drive Traffic

The main secret of the content lies in its relevance to the user. Targeted traffic to your site is the best prospect of turning potential visitors into permanent ones. For selling resources, this is the best way to attract attention.

Interesting stunning content is information articles and videos that are relevant to the subject matter of the site and absolutely exactly will interest the user, regardless of the purpose of his stay on your site.

This can be text blogs, where it is appropriate to share links and create linking. To create good content, you need to use the eternal themes (reviews, comparisons, information based on research), as well as innovative trends, topical themes, and sensational events.

Summing up, it is possible to say that content in the context of SEO promotion of sites has acquired great importance since it can be used to introduce keywords and links. In addition, the creation of positive evaluation of content by users attracts additional traffic due to social networks.

Thus, the creation of content marketing tactics creates additional promotion tools for any resource on the Internet.


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