Handwritten fonts are still on-trend these days, to the point where their use has become somewhat overwhelming. We’re smack in the middle of an aesthetic age focused on simplification: the removal of skeuomorphs, the simple use of color, and direct expressions of design ideas.
Handwritten fonts might seem to contradict that notion but, in fact, support it with a feeling of personal and authentic expression that appeals to the individuality and personality of consumers. This focus on direct, personal communication is the overall design trend of our modern corporate age, and these fonts support it. They speak best for small businesses with handmade (or seemingly handmade) products, or for larger brands focused on individual expression.
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