Akendi UX Blog

Akendi UX Blog

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UX Reflections on Experience Thinking
Wed, 18 Sep 2024 21:28:25 +0000
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Design Sprints Extended: Design on Track

Design Sprints Extended: Design on Track

Design Sprints Extended: Design on Track

Sat, 14 Sep 2024 22:08:46 +0000

Design Sprints Extended: Design on Track

Design Sprints as an approach to tackling design challenges has seen some adoption in design teams. And the reasons why are pretty compelling: it is a well-defined process with hands-on and collaborative activities plus it can lead to concrete results in relatively very little time. Benefits and Outcomes of Design Sprints The learning out of […]
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Pushing Technological Boundaries But Missing the Human Touch

Pushing Technological Boundaries But Missing the Human Touch

Pushing Technological Boundaries But Missing the Human Touch

Fri, 16 Aug 2024 20:47:22 +0000

Pushing Technological Boundaries But Missing the Human Touch

Elon Musk-led companies like Tesla and Starlink have revolutionized their respective industries, pushing the boundaries of technology and innovation. The advancements are remarkable, from electric vehicles to global satellite internet. However, a glaring issue often goes unnoticed until you’re directly affected: customer support.  Take a look at the cyberstuck subreddit for instance. It’s filled with stories […]
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Are the Design Systems Just Another Emperor’s Wardrobe?

Are the Design Systems Just Another Emperor’s Wardrobe?

Are the Design Systems Just Another Emperor’s Wardrobe?

Wed, 24 Jul 2024 20:21:31 +0000

Are the Design Systems Just Another Emperor’s Wardrobe?

Organizations often desire a UX design system but avoid taking the necessary steps to create the right one. A well-executed design system symbolizes UX maturity that everyone wishes to showcase, akin to a status symbol. However, one must do more than copy and paste a design system and expect it to seamlessly align with their […]
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A Brief Example in the Promise and Pitfalls of Self-Service

A Brief Example in the Promise and Pitfalls of Self-Service

A Brief Example in the Promise and Pitfalls of Self-Service

Tue, 16 Jul 2024 16:56:21 +0000

A Brief Example in the Promise and Pitfalls of Self-Service

In many industries, self-service options have become an increasingly important aspect of user experience. While grocery stores gradually move away from self-service checkouts, many other services are expanding their self-service capabilities. This shift is particularly noticeable in online shopping and delivery services, where seamless return processes are crucial to maintaining customer satisfaction and loyalty. Ensuring […]
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Is UX Research Inherently Uncreative?

Is UX Research Inherently Uncreative?

Is UX Research Inherently Uncreative?

Tue, 02 Jul 2024 20:04:25 +0000

Is UX Research Inherently Uncreative?

No. Creativity is involved in almost everything humans do. Now that we have the answer out of the way let’s discuss it.  A design colleague of mine just inspired me to address this question that has been niggling at me for some time. We were casually discussing my latest AI-generated image experiment where I was generating […]
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Aiming for Net Zero: Key Insights for Companies Seeking to Make an Impact

Aiming for Net Zero: Key Insights for Companies Seeking to Make an Impact

Aiming for Net Zero: Key Insights for Companies Seeking to Make an Impact

Tue, 02 Jul 2024 19:47:10 +0000

Aiming for Net Zero: Key Insights for Companies Seeking to Make an Impact

As I cycled to a workshop on Aiming for Net Zero, I had no idea how my choice of transport was affecting our company’s future. The workshop was designed to clarify how recent UK government legislation affecting large corporations would ultimately effect SMEs. In the past Akendi UK has had no obligation to measure or […]
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From Data to Design: 6 Key Insights from the World’s Largest QuantUX Conference

From Data to Design: 6 Key Insights from the World’s Largest QuantUX Conference

From Data to Design: 6 Key Insights from the World’s Largest QuantUX Conference

Thu, 20 Jun 2024 19:24:22 +0000

From Data to Design: 6 Key Insights from the World’s Largest QuantUX Conference

Last week, I had the pleasure of attending the 2024 QuantUX conference, where practitioners, researchers, and leading thinkers in UX came together to explore the intersection of data and user experience. Topics ranged from the latest advancements in AI to tools for quantifying user behaviour and much more. While it would be impossible to capture […]
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12 Mistakes to Avoid When Journey Mapping

12 Mistakes to Avoid When Journey Mapping

12 Mistakes to Avoid When Journey Mapping

Mon, 10 Jun 2024 15:28:03 +0000

12 Mistakes to Avoid When Journey Mapping

I came across this quote by Thomas Sowell (apparently, he’s a bit of a controversial figure, but I liked the quote). “When you want to help people, you tell them the truth. When you want to help yourself, you tell them what they want to hear.” -Thomas Sowell It made me think that I’ve seen […]
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Unlocking Understanding: Strategies for Bridging Communication Gaps

Unlocking Understanding: Strategies for Bridging Communication Gaps

Unlocking Understanding: Strategies for Bridging Communication Gaps

Thu, 02 May 2024 19:03:15 +0000

Unlocking Understanding: Strategies for Bridging Communication Gaps

In a utopia, everyone gets along with everyone. People can say what is on their minds, and the people around you understand what you mean 100% of the time, no questions asked. Unfortunately for humanity, this is a pipe dream. The reality looks and sounds more like: ‘Why doesn’t she understand what I mean?’, ‘Why […]
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Unlock the Magic of UX Research

Unlock the Magic of UX Research

Unlock the Magic of UX Research

Thu, 04 Apr 2024 21:09:44 +0000

Unlock the Magic of UX Research

As a UX researcher with a background in anthropology, I’m guilty of taking for granted the value of doing UX research to inform good design. When your worldview – your entire way of thinking and seeing the world – has been shaped by social science, it’s continually shocking to be reminded that not everyone automatically […]
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A Field Guide to Great UX Prototyping

A Field Guide to Great UX Prototyping

A Field Guide to Great UX Prototyping

Tue, 09 Jan 2024 20:02:05 +0000

A Field Guide to Great UX Prototyping

A sketch on the back of a napkin, a few lines on the whiteboard, a fully interactive digital mockup – prototypes are anything that makes your ideas more tangible. Ranging from conceptual to concrete, they are excellent tools for communicating, testing, and even marketing ideas throughout a design project. While most stakeholders understand the value […]
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How I Became a Children’s Story Author, Sort of

How I Became a Children’s Story Author, Sort of

How I Became a Children’s Story Author, Sort of

Wed, 03 Jan 2024 20:53:35 +0000

How I Became a Children’s Story Author, Sort of

Prologue As a User Experience (UX) Designer, I have always found it challenging to explain my profession to others. More recently, I faced an even greater challenge of explaining what a UX designer is to a class of seven-year-olds. How could I capture the essence of UX design in an engaging and understandable way to […]
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What to Measure Mathematically in UX?

What to Measure Mathematically in UX?

What to Measure Mathematically in UX?

Wed, 29 Nov 2023 18:18:30 +0000

What to Measure Mathematically in UX?

With the growing popularity of machine learning and AI, it seems the number of mathematical techniques available to understand people’s experience with systems is almost limitless. In practice, there are only a few things you typically really measure or try to model. Some examples of things to measure in UX: While your friendly neighbourhood data […]
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Need You Look at a Product Design to Evaluate It?

Need You Look at a Product Design to Evaluate It?

Need You Look at a Product Design to Evaluate It?

Thu, 23 Nov 2023 21:10:37 +0000

Need You Look at a Product Design to Evaluate It?

Understandably, anyone from a technical architect to the CEO might want to look at a product or “play with it” to evaluate it. However, it doesn’t make sense when you stop and think about it momentarily. If they hate it, yet every customer loves it (and wants to pay for it), it’s a great product […]
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Your Customers Are Not Your Users

Your Customers Are Not Your Users

Your Customers Are Not Your Users

Mon, 13 Nov 2023 21:28:01 +0000

Your Customers Are Not Your Users

When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to being a user. Customers are more about value perception, while users are all about behaviour and doing. They can be — and often are — the same person. However, when […]
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Is that a Prototype or a Prototype?

Is that a Prototype or a Prototype?

Is that a Prototype or a Prototype?

Tue, 07 Nov 2023 22:14:55 +0000

Is that a Prototype or a Prototype?

The same “technical” words can mean different things across disciplines, or even within disciplines, or just between different people. This insight is undoubtedly true in UX. Don’t assume when someone agrees with, for example, your idea of “let’s build a prototype” that they have the same notion of prototype in mind. Some practical ways to […]
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How Important is Visual Design to UX Compared to Other Aspects of UX?

How Important is Visual Design to UX Compared to Other Aspects of UX?

How Important is Visual Design to UX Compared to Other Aspects of UX?

Mon, 30 Oct 2023 21:19:46 +0000

How Important is Visual Design to UX Compared to Other Aspects of UX?

And the wrong question to ask. Visual design is a necessity in UX. There is no universal answer to how important it is. For any product or service, it will have some impact on the User Experience. That impact will depend on the target audience, products, services, and other factors. Instead of asking yourself how […]
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Is Your Product UX a Casualty of Design Drift?

Is Your Product UX a Casualty of Design Drift?

Is Your Product UX a Casualty of Design Drift?

Mon, 23 Oct 2023 17:07:50 +0000

Is Your Product UX a Casualty of Design Drift?

You tested your design, communicated it to the engineering team, and got sign-off. Yet, the released product UX differed from the intended and specified design in several key areas. It has drifted away from what was known to work. What happened? It’s almost always not a single problem but a series of challenges the engineering […]
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UX Research Helps Product Owners Place Bets

UX Research Helps Product Owners Place Bets

UX Research Helps Product Owners Place Bets

Wed, 18 Oct 2023 18:46:45 +0000

UX Research Helps Product Owners Place Bets

Any new product or service has some risk, no matter how well-researched and designed. The product owner and business has to live with that risk, and often in a very personal way. When doing research, it is helpful to understand their perspectives on the risk, not just the user’s perspective on experience. This combined approach […]
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Research Will Sometimes Tell You It’s a Just a Bad Idea

Research Will Sometimes Tell You It’s a Just a Bad Idea

Research Will Sometimes Tell You It’s a Just a Bad Idea

Thu, 21 Sep 2023 19:43:57 +0000

Research Will Sometimes Tell You It’s a Just a Bad Idea

Organizations often research to fill in key data around what they feel is sure to be a winning idea. Usually, that’s what happens. However, sometimes, what feels like a winning idea is just one that won’t fly or isn’t pragmatic from a business perspective. Don’t be afraid to give it up if it is. Other […]
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