The first component I feel is vital to brand guidelines is logo variation. Logo variations are alternative visual variants of a primary brand logo. Ideally, for maximum consistency and user recognition, the logomark or symbol/icon should always exist in one recognised colour. As an example, everyone recognises Facebook and Twitter as blue, HSBC as red,… Continue reading 5 tips for creating successful company brand guidelines
Day: December 19, 2019
Ways to Enhance Customer Experience with Web Design
How a website looks depends entirely on the individual or company doing its web design. However, having a website isn’t just all about making a website pretty. It can also impact a website’s SEO. Furthermore, web design and digital branding also plays a crucial role in giving a website’s visitors the best possible customer experience.… Continue reading Ways to Enhance Customer Experience with Web Design