Benchmarking in UX research

Credit Many user researchers, especially those who focus on qualitative methods, are often asked about quantifying the user experience. We are asked to include quantitative data to supplement quotes or video/audio clips. Qualitative-based user researchers, including myself, may look towards surveys to help add that quantitate spice. However, there is much more to quantitative data… Continue reading Benchmarking in UX research

Design Persuasive Websites With These Basic Principles

November 5, 2018 by Alex Fox Web design has become the focal point of the online industry. Why? Entrepreneurs are now concentrating all their resources on improving their online image, reputation, and brand. That brand is defined most strongly through an official website. Official websites are by far the most common tool used to attract… Continue reading Design Persuasive Websites With These Basic Principles